What is YURÉA?
Born from HAECHEON, a company with over 10 years of experience.
A mugwort and herbal steam brand that complements your daily life.
YURÉA is a self-care brand specializing in mugwort and herbal steam treatments, born from HAECHEON, a company that has been based in Korea for over 10 years.
YURÉA is not a new brand that suddenly appeared out of nowhere.
Based on HAECHEON's expertise in raw materials cultivated in Korea, its experience with mugwort steaming, and its journey in daily self-care, this brand has been re-edited to be more easily incorporated into the lives of a wider range of people.
What we value is not just care for special occasions, but time to reconnect with yourself amidst your busy daily life.
The ability to choose according to your mood and rhythm of the day, while being enveloped in fragrance, steam, and a warm atmosphere.
The key is to continue at your own pace without overexerting yourself. YURÉA aims to offer mugwort steaming not just as a specialized experience, but as a self-care habit that fits into your daily life.
The reason it was born from HAECHEON
Bringing specialized care into more familiar daily routines.
HAECHEON has been based in South Korea for over 10 years, focusing on creating products related to mugwort steaming and herbal steam therapy.
What we've come to realize through this experience is that the culture of mugwort steaming has the potential to reach many more people in their daily lives.
On the other hand, specialized care and high-priced products can feel a bit intimidating for first-time users.
Therefore, YURÉA was created based on HAECHEON's accumulated knowledge of raw materials and product development experience, as a brand that is easier to use, easier to continue using, and easier to enjoy in everyday life.
Not just for days when you're going to a special place, but also for evenings spent at home, days when you want to compose yourself, or when you want to create some quiet time for yourself.
YURÉA aims to make mugwort steaming and herbal steaming not just a special experience for a select few, but a self-care habit that can be easily incorporated into daily life.
Shishiashi Yomogi and its 12-Year Journey
The core ingredient of YURÉA, which we have been working with since 2014.
At the heart of YURÉA's blend is 'lion's foot mugwort,' a herb that has been cherished in Korea for centuries.
Shishiashi Yomogi (lion's foot mugwort) is a type of mugwort that gets its name from the fact that the shape of its leaves resembles a lion's foot.
Its appeal lies in its leaf shape, which differs from that of common mugwort, the white, downy hairs on the underside of the leaves, and its deep, rich aroma.
Since 2014, HAECHEON has been handling this type of mugwort, Shishiashi, and for approximately 12 years, we have been carefully studying its aroma, handling methods, and compatibility with blends. Although Shishiashi mugwort is now used by many brands, we value how to best utilize its unique characteristics based on our many years of experience.
YURÉA's five blends are designed not merely as an ingredient, but as an essential base herb that supports self-care time with its aroma and steam.
MOU with experts and product development
From raw material selection to blend design, we incorporate insights based on experience.
YURÉA has signed a 10-year Memorandum of Understanding (MOU) with a former medicinal plant resource manager who has 40 years of comprehensive experience at Gyeongdong Market, one of Korea's largest markets for traditional Korean medicine and herbal remedies.
In creating mugwort and herbal steam products, how to select and combine ingredients, and what kind of scent and user experience to aim for, are all important elements in creating the brand's quality and worldview.
At YURÉA, we are developing five blends that are easy to incorporate into your daily life, while receiving ongoing advice on raw material selection, blend design, and product development.
What we value most is not strongly promoting specific effects, but rather designing a self-care experience that allows our customers to comfortably organize their time through fragrance, steam, texture, and ease of use.
While drawing on specialized experience, it should also blend naturally into everyday life.
That is YURÉA's fundamental approach to product development.
Aftercare
Our service doesn't end with delivering the product; we continue to support our customers in their daily lives afterward.
What YURÉA values is not just delivering products and being done with it, but how we can support our customers' lives afterward.
Customers who wish to do so can easily contact us via LINE with any questions regarding usage or blend selection.
"Which blend should I choose today?"
"What time of day is best for incorporating it into your routine to make it easier to stick with?"
"How to create time for self-care according to the season and your mood."
We support our clients in creating a comfortable self-care rhythm that they can maintain at their own pace, while addressing these small daily questions.
We also believe it's important to record how you feel after using the product, how you spend your time, and any changes in your self-care habits, so that we can work together to find the way that suits you best.
Furthermore, drawing on Eastern lifestyle perspectives such as "Four Pillars of Destiny," we also offer suggestions for blend selections and self-care time tailored to the season, your mood, and your daily rhythm.
YURÉA's After Care is not intended for diagnosis or treatment, but rather as self-care support tailored to each customer's lifestyle and feelings.
What YURÉA aims for
Let's make mugwort steaming more accessible.
Bring the self-care benefits of fragrance and steam into your daily life.
YURÉA aims to ensure that mugwort steaming and herbal steaming are not just a special experience for a select few.
In the midst of a busy daily life, take a moment to pause and reflect for yourself. Choose a fragrance, be enveloped in steam, and gently rejuvenate yourself according to your mood and rhythm of the day.
We want to deliver such self-care habits in a way that is more natural and easier to maintain.
HAECHEON's experience cultivated in Korea, its dedication to lion's foot mugwort since 2014, collaboration with experts with 40 years of experience in the Gyeongdong Market, and after-care support even after the product is delivered.
YURÉA aims to connect these elements and propose a new mugwort and herbal steam bath routine that fits into your daily life.
Not just for special occasions, but for yourself today.
YURÉA will continue to be a brand that delivers time to reconnect with yourself through fragrance and steam.